I try to choose Independents over any multiple every time. I generally charge the independent less than I would the multiple.
Independents usually charge appropriately for their examinations and services, are very flexible and give you full professional freedom. Whereas, the multiples are the opposite.
I get a great sense of satisfaction working for Independents, where my work is recognised by the patients and they don’t mind paying for it.
At multiples I feel demoralised for wasting my time on patients who don’t respect your work as the examination is free, so in their eyes the optometrist and his advice is not worth anything.
Long live the Independents!